When dealing with social media, there are many different types of acronyms you can try to memorize, but this one’s easy to remember and easy to implement.

Our signature method for Church social media is the EEIIRY strategy.  The acronym stands for:

  • Educate


  • Encourage


  • Inform


  • Inspire


  • Remind


    • About the past


    • About upcoming events


  • Yield


    • Stop the scroll


    • Help your audience yield to God


How does this apply to my Church?

Each of these 6 posting strategies plays an important role in Church social media.  Let’s look at them one at a time.

Education can be a post that is teaching about God or something Christian-related.

Encourage means to build up the Church through your post.

Inform means to let your social media community know something that’s important about your Church services (or something that’s going on).

Remind has to do with either a throw-back post (#TBT or Throwback Thursday) where you mention something from the past, or it can also be a post where you remind your community about something that is coming up.

Yield can either be a post that is on purpose making people stop and pay attention (to get their attention and “stop the scroll”) or to get them to pay attention to God during the day.


How can I make social media posts and post them?

Great question.  There are several tools we recommend, and we also can offer you a tool as well.

The several tools we recommend to create the posts are Canva, Crello, Pablo by Buffer, and Relay That.

Contact us if you want access to the other tool that we can provide (unlimited users and unlimited social media accounts at just $50 per month, or a little discount if you choose to watch our webinar on social media).

Want to see our webinars?

We have several webinars for Churches that you can check out.

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